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Coming to America: Licensing Expo 2019 Preview

Check out our exhibitor preview for next week’s big event in Las Vegas.

With over 5,000 exhibiting brands and properties, the show floor at next week’s Licensing Expo will once again be packed to the rafters.

The Source has cast its eye over just some of what will be on display at the Mandalay Bay Convention Center in Las Vegas from June 4-6.

This includes Viacom Nickelodeon Consumer Products, which will be focusing on SpongeBob Squarepants as it celebrates the brand’s 20th anniversary, plus Universal Brand Development which will be showcasing franchises including Fast & Furious, Jurassic World and Trolls to name a few.

WildBrain is attending the show for the first time and will be discussing new short-form content for Teletubbies, plus In the Night Garden, Mega Man: Fully Charged and Peanuts, while Sesame Street will be catapulting into the show with a new themed experience, TV special and movie deal.

Meanwhile, on the brand side, the Van Gogh Museum is returning to Licensing Expo for a second year after a successful debut in 2018; Art Ask Agency will be launching food and lifestyle brand, The Camden Collection; Brandgenuity will continue to add pace to the BMW lifestyle programme; and Global Icons will be bringing hip LA style to Las Vegas with its first acquired brand, experiential retailer Fred Segal.

To read the full preview, simply click on this link.

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