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“Consumers still need to see something special”

VMC’s Emily Harrison on the retail environment as we move further through 2019.

Now that we’re almost half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Emily Harrison, commercial manager, VMC Accessories

“The retail environment as we move further into 2019 continues to be challenging. With the end to the Brexit uncertainty now extended into October, end consumers still need to see something special to persuade them to part with their money.

Retailers continue to be risk averse and suppliers need to be at the forefront of quality, design and price to lock down sales.

As we move into AW19, we continue to see the demand for quality product with strong design elements. Reflective yarns, flip sequins all continue to be strong trends into autumn, but pressure on price continues. With the great slate of film releases this year – Toy Story 4, Frozen 2, Avengers: Endgame and Pokémon: Detective Pikachu – we are already seeing a growth of sales on the back of these which we are confident will continue to support licensed product into spring 2020.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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