Cool Cats – the producer of the Cool Cats and Cool Pets NFT collections – has teamed with TOIKIDO for a wide range of merchandise to bring the brand into the physical world.
The new line will debut in time for NFT.NYC, the leading annual non-fungible token event which is held from 20-23 June.
“Toys, plushies and premium merch have been a continual ask from the community since early on,” commented Evan Luza, co-founder of Cool Cats. “We’re stoked to be able to work with the right partner who can ensure we’re delivering the caliber of goodies to our community that they deserve.”
Originally based on the Blue Cat character, Cool Cats launched less than a year ago. It has since amassed the equivalent of $250m in sales and is currently a top five NFT collection worldwide in terms of both popularity and sales volume. Cool Cats NFTs are currently owned by several corporate brands and artists including Reese Witherspoon, TIME, Puma and Steve Aoki.
Cool Pets, meanwhile, is a collection of companion NFTs and are among the industry’s first gamified NFTs to have their formation influenced by actions their owner takes throughout their developmental stages. There are more than 178 million unique combinations possible across a limited number of Cool Pets that live and interact in the much larger Cooltopia ecosystem.
Darran Garnham, founder and ceo of TOIKIDO, continued: “NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate. People absolutely love these characters, and I know that TOIKIDO is the right company to inject the essence of Blue Cat into product designs that will delight the community and increase awareness of the very special creatures that are Cool Pets.”
In addition to traditional in-store and online distribution, TOIKIDO will work with Cool Cats to create exclusive drops for the Cool Cats community, as well as for special events, such as the debut at NFT.NYC.
CAA Brand Management brokered the deal with TOIKIDO on behalf of Cool Cats, marking the first deal inked since the brand signed with the agency last month.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
