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Coolabi celebrates one million users for Warrior Cats online

Since the launch of online hub and merchandise store, it has attracted over 1.25m unique users.

Coolabi Group is celebrating the significant growth of its global Warrior Cats brand.

Since the launch of the Warriors online hub and merchandise store in January 2019, the site has attracted over 1.25 million unique users. The official digital destination has also accumulated over 125,000 registered fans and counting.

The merchandise store sells a wide range of apparel, backpacks, keychains and a new plush range. Over 80,000 fans voted in a series of polls which determined that large plushes of Jayfeather, Firestar and Graystripe were created, all of which sold out within four days of launching on the store.

Building on this success, this week Coolabi launched a new mobile app, developed with agency, Kids Industries.

The new app increases accessibility, allowing users to see and react to a feed of Warriors content including fan art, exclusives from author Erin Hunter, quizzes, polls and more, plus access the official merchandise store while on the move.

Users can also opt in to receive notifications to be updated with key book releases, events, offers and promotions.

“The growth of Warrior Cats over the years and especially since the launch of the online hub, has been absolutely amazing,” said Naomi Dare, director of digital at Coolabi. “To see the Warriors fanbase become a thriving phenomenon just demonstrates how millions of people across the world have become captivated by Warriors and this new app will give fans a more streamlined way to explore new content from hub on their mobiles.

“We can’t wait to announce more initiatives in 2020.”

The announcement follows the recent news that has been nominated for Best Website in the Digital Kids category at the Kidscreen Awards 2020.

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