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Coolabi slinks in with online hub for Warrior Cats

Fantasy adventure book series expands with new online hub and merchandise store.

Coolabi has launched, a new online hub and merchandise store for the top selling fantasy brand.

Warriors is an epic fantasy adventure book series about five clans of wild cats – ShadowClan, RiverClan, ThunderClan, WindClan and StarClan.  The series was created by Working Partners – a Coolabi Group company – and over 40 million books have been sold to date, including 20 million in the US with Harper Collins.

Coolabi worked in partnership with some of the brand’s super-fans to develop features such as the ‘Family Tree’, which shows the relationship between the 450 cats featured in the series, and the ‘Moonpool’ where users’ questions are answered by StarClan.

For the first time, fans will be able to purchase a range of official Warriors merchandise. Character icons for each Clan have been designed specifically for apparel, bags, accessories, canvas prints and stationery and are available from

“Over 30,000 Warrior fans from across the globe completed an online survey telling us what they loved about Warriors – from the responses it was evident there was an opportunity to create an expanded and interactive online space,” said Naomi Dare, head of digital at Coolabi Group. “We created a task force made up of us, Warriors super-fans, the Erin Hunter team and Harper Collins to drive every aspect, and have developed functions including everything from tailored personal profiles to share reactions, opinions and fan content, to engaging quizzes, polls and exclusive news and articles direct from the writing team.

“We’re looking forward to sharing the official home of Warriors with the fans and those new to the series.’’

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