Devoted Creations launches CosmoSun by Cosmopolitan in a deal brokered by IMG.
Young women’s media brand, Cosmopolitan is expanding into the luxury sun care and self-tan market.
Following a deal brokered by IMG, Devoted Creations will be launching a cruelty-free, vegan and nut-free collection which is suitable for all skin types.
It consists of five sunless tanning essentials – Sunless Mousse with instant colour, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. Additionally, there are three sun care products – water resistant sunscreens in SPF 30 and 55+ and an Aftersun Moisturiser with soothing cucumber and aloe. An Applicator Mitt completes the range.
The line is available now in the US and will be launching in the UK, Europe, Italy and Russia.
“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” commented Angela Kim, director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialise with their loved ones, this partnership with Devoted Creation is timelier than ever.”
Lewis Henry, president of Devoted Creations, added: “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well thought-out and reputable formulas, like the ones we’re known for, when creating the CosmoSun Collection.
“In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience.”
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