Pink Key Licensing and Fromageries Bel – owner of The Laughing Cow and Babybel brands – have secured a new partnership with Cotton Division.
The licensee will be developing a range of adult apparel for the Bel brands including t-shirts, sweatshirts, hoodies and baseball jackets.
The partnership was put together by Maggy Harris at Blue Skye Licensing on behalf of Pink Key.
“We are so pleased we have been able to pull this partnership together,” commented Richard Pink, md of Pink Key Licensing. “There is such a wealth of great art available and we love Cotton Division’s approach. We are really looking forward to seeing how creative they can be with The Laughing Cow and Babybel apparel.”
Mark Lindsay, commercial director at Cotton Division, continued: “We are so pleased to be chosen to work with since iconic names such as BabyBel and The Laughing Cow. There is so much history and heritage within the two brands; the team are really excited to be working with Fromageries Bel and the team at PKL.”
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