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CPLG Germany adds Garda Lakers to portfolio

Agency to represent the lifestyle brand in the GAS region.

CPLG Germany has expanded its brand and sports portfolio with the addition of Garda Lakers.

The agency will now represent the lifestyle brand in the GAS region.

The European trademark (both word and figurative) covers 16 classes including clothing, jewellery and accessories, sports equipment, food and beverage, cosmetics, publishing, travel and more. In addition, e-mobility and areas in the renewable energy sector are included in order to take sustainability into account.

Based on the Italian DNA, Garda Lakers aims to convey the sporty, maritime and Mediterranean spirit of the Lake Garda region.

The brand also includes the slogan ‘Wind of Victories’.

CPLG Germany will be looking at a number of categories so that fans can ‘live their life 24/7 with Garda Lakers products. “From the first espresso, to pasta and wine, to the digestif, dressed in a sporty casual style,” commented Joachim Knödler, md Central Europe GAS at CPLG.

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