Agency will build licensing programme for brand in EMEA (excluding CEE and Nordics).
CPLG has been appointed licensing agent for EMEA (excluding CEE and Nordics) for the UglyDolls franchise.
The agency will develop an UglyDolls licensing programme across a broad spectrum of categories, with an initial focus on apparel, accessories and gifting, targeting young adults and kids.
Represented by master agent White Space Entertainment – on behalf of global media company STX Entertainment – UglyDolls started out as a doodle on a long distance letter between creators David Horvath and Sun-Min Kim.
It was developed into a single handmade plush character and later evolved into a plush toy line sold in specialty stores back in 2001. The brand gained a dedicated following, and was named Toy of the Year in 2006 by the TIA in the US.
An animated movie is planned for release in 2019, while Hasbro has recently come on board as master global toy partner.
Additional projects are in the works including a TV series and digital content.
Stephanie Sperber, ceo at White Space Entertainment, said: “I’ve worked with CPLG in the past to build comprehensive consumer products programmes, and when it came down to choosing a licensing agent in Europe, they were my first call. I look forward to working with CPLG to build UglyDolls into a massive franchise.”
Steve Manners, evp at CPLG, added: “We are delighted to be working with Stephanie, her team and STX Entertainment on UglyDolls. We love the history and message of the brand, which is so relevant today.
“The movie will elevate the franchise to a new level, and we anticipate announcing market-leading licensees across Europe very soon.”