Agency on board for EMEA for children’s CGI comedy.
CPLG has been appointed as the licensing agent for EMEA (excluding France, Turkey and MENA) for children’s CGI comedy Sunny Bunnies.
The agency is now set to develop the Sunny Bunnies licensing programme across a broad spectrum of categories with an initial focus on toys, apparel, accessories and back to school.
The non-dialogue CGI animation is produced by Digital Light Studio in Belarus and represented by content distributor Media I.M.
Since its debut on Disney Channel in Russia in 2015, the series has been picked up by Disney Junior in the US, EMEA and Japan, Discovery Kids India, TF1 digital in France, Canal Panda in Portugal and broadcast in more than 160 territories in 2017. It also has its own YouTube channel, which has reached more than 260 million views and 340,000+ subscribers.
The shorts follow the adventures of the Sunny Bunnies – five fluffy balls of light that can appear anywhere there is a light source.
Licensees already on board in Europe include Whitehouse Leisure for amusement plush and accessories for EMEA, and UK publishers Redan and Kennedy for promotional activity pages across key children’s magazines.
Maria Ufland, joint md at Media I.M, said: “We are delighted to have CPLG as our licensing agent in most of the EMEA markets. We look forward to building Sunny Bunnies into a strong kids’ brand in Europe and see our collaboration with CPLG as a crucial factor in achieving this goal.
“Through their knowledge and understanding of the EMEA markets, solid track record with many world-famous brands and their passion for the show, we believe that Sunny Bunnies will become a true success in Europe.”
Steve Manners, evp at CPLG, added: “We have been closely watching the development of Sunny Bunnies, and are extremely excited to be working with Media I.M. to create a comprehensive licensing programme.
“They have allowed the show to build awareness on YouTube and engage with consumers. Now with the added exposure of TV, the time is right to bring a little more light to Sunny Bunnies fans.”