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CPLG signs Archie Comics across EMEA

Agency will target teens and adults with initial focus on apparel and accessories.

CPLG has added a raft of comic book franchises to its portfolio, securing a deal to act as the licensing agent for the Archie Comics universe.

Archie Comics is home to some of the most popular comic characters including Archie Andrews, Jughead, Betty and Veronica, Josie and the Pussycats and Sabrina the Teenage Witch, in addition to the Riverdale comic book collection.

The Archie Comics line is one of the most successful, longest running brands in the history of the comic industry, having sold over two billion comics worldwide and published in 12 languages.

The popularity of the characters has spilled out into other media including animation, TV, film and music.

CPLG will develop a licensing programme targeting teens and adults, with an initial focus on apparel and accessories, utilising artwork from the Riverdale, Sabrina the Teenage Witch and Josie & the Pussy Cats comic books.

“We are delighted to be working with one of the most successful comic book franchises,” said Steve Manners, evp of CPLG.  “The Archie characters are not only loved throughout the comic world, but have become part of popular culture inspiring not just TV series, but also fashion collections, with their unique style and personalities.

“Classic characters and comic book art continues to be prevalent within the fashion world and we are excited to build a licensing programme around these iconic characters.”

Jon Goldwater, ceo/publisher of Archie Comics and executive producer for Riverdale and Chilling Adventures of Sabrina, added: “We are extremely excited to team up with CPLG to broaden our reach into key areas.

“The Archie brand has never been more vibrant, so by making thoughtful and forward-looking partnership choices, we can only build upon these great successes.”

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