CPLG strengthens Benelux region with new GM

Brenda Draaisma has been promoted to role, reporting to evp and md Maarten Weck.

CPLG has strengthened its team in the Benelux region, promoting Brenda Draaisma to the role of general manager.

Brenda (pictured) – who joined the agency in 2011 as retail and marketing director – will report to Maarten Weck, evp and md of CPLG.

In the expanded role, Brenda will oversee CPLG Benelux’s activities across licensing strategy, promotions, publishing and retail development for the company’s portfolio of entertainment, classic and lifestyle properties.

“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions,” said Maarten. “She has played a pivotal role in expanding our entertainment and lifestyle portfolio delivering exciting retail programmes and brand collaborations.

“This new position allows Brenda to give focus to this key market and lead the team to further strengthen our clients’ properties across the region.”

Brenda added: “CPLG is a fantastic company to work for and it is very exciting to be given the opportunity to take on a fresh challenge. I am looking forward to spearheading commercial and retail strategy for Benelux and further growing the business.”

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