Crayola has extended its long-standing US partnership with Retail Monster into the UK.
Retail Monster will support Crayola at retail as it drives the consumer products programme across the UK, and will work closely with Crayola to support its growing licensee partnerships in the territory to deliver innovative and impactful retail campaigns.
The Crayola brand has enjoyed considerable growth in the UK to date and, with Retail Monster now on board, the company is confident the CP programme will gain real traction over the next 18 months.
“Enlisting the expertise and support of Retail Monster to accelerate our expansion in the UK strengthens our retail position to deliver imaginative and exciting retail executions across Europe, Middle East and Africa,” commented Rob Spindley, Crayola licensing director, EMEA. “We will deliver products and programmes that inspire creativity, imagination, inclusivity and self-expression, to help parents and educators raise creatively alive children.”
Gemma Witts, md at Retail Monster, added: “We are delighted to extend our partnership with Crayola into the UK to drive their consumer products programme at retail and help to grow their licensing partnerships.
“We have enjoyed a fantastic partnership with Crayola in the US and are confident we can continue that success here. Crayola is a brand we have all grown up with and is as relevant today as it has always been.”