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Crayola reveals colourful collaboration with Build-A-Bear Workshop

The new collection will launch in stores across the US, UK, Canada, Ireland and Australia.

Build-A-Bear Workshop has teamed with Crayola on the launch of a colourful new collection.

This marks the first time that the two brands have collaborated, with the collection available in stores across the US, UK, Canada, Ireland and Australia.

The Crayola Teddy has rainbow-striped fur, plus a ‘surprise and delight’ feature which will reveal a pattern when water is painted on the bear’s white paw pads.

The range also includes a two-piece rainbow painting apron and matching hat which also contain the water-reveal feature, as well as a number of costumes.

“We are so thrilled to partner with Crayola on this fun, new collection,” commented SiSi Beltrán Martí, vp marketing at Build-A-Bear Workshop. “With colourful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity.”

Warren Schorr, vp business development and global licensing at Crayola, added: “At Crayola, inspiring creativity through colour and self-expression is in our DNA. We are excited to team up with Build-A-Bear Workshop, a brand whose mission aligns so well with ours, to encourage children creatively and colorfully express themselves. “

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