New collaboration with NBA’s Donovan Mitchell sees introduction of new Crayola pack.
Crayola has teamed up with adidas Basketball for a colourful new collaboration with NBA star, Donovan Mitchell.
A second version of the all-star’s signature footwear line, D.O.N Issue #2, includes a special Crayola pack, with the partnership aiming to highlight shared values in creativity and education.
The Crayola D.O.N. Issue #2 pack represents Donovan’s desire to inspire others to express themselves on the court, in the classroom and in life, according to Crayola.
The pack features three solid, bright coloured sneaker sets in iconic Crayola colours – Sky Blue, Banana Mania and JazzberryJam (which is a nod to Donovan’s team, the Utah Jazz).
The inscription ‘Free to Create’ on the lacing and ‘Crayola’ written on the outsole prompts athletes and fans to express their creativity.
In addition, the launch also incorporates Crayola t-shirts and hoodies as part of Donovan’s inaugural apparel collection.
“The Crayola brand has always encouraged people to express themselves with our creative tools,” commented Warren Schorr, vice president, business development and global licensing at Crayola. “Our newest collaboration with adidas and Donovan Mitchell embodies our shared mission to inspire creative thinking and play.”
The Crayola collection will launch globally in adult and kids’ sizes from October 2.