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Crumble & Core expands into jigsaw puzzles with Ravensburger

UK independent greeting cards company, Crumble & Core has signed a deal with Ravensburger for jigsaw puzzles.

The agreement further expands the company’s ambition to develop a range of licensed merchandise and comes hot on the heels of its new range with McLaggan & Co for mugs and its expansion in the US market through Pavilion Gifts.

The first jigsaw, titled Secret Garden, will feature a bespoke design of an English cottage created by Crumble & Core’s resident artist, Jilly Mercer, that conjures up all the charm and warmth of the countryside in a style that is the hallmark of the watercolour artist.

“My work has always looked to capture quintessentially British imagery, and there is none more iconic than the countryside cottage and garden. Having the opportunity to create a bespoke scene that jigsaw enthusiasts would find challenging but enjoyable was a new way for me to think about my work,” commented Jilly.

Sindy Randall, senior product manager at Ravensburger UK, continued: “Cottages and country gardens are ever-popular themes among our jigsaw audience. I was particularly drawn to the design style of Crumble & Core with their ability to tell a story through imagery. This is captured perfectly in the company’s first jigsaw image with its slightly opened door inviting puzzlers’ curiosity in imagining what lies beyond.”

Secret Garden will be released as a 1,000-piece puzzle and is among the first designs to be rolled out in Ravensburger’s new look packaging. The introduction of new box formats is part of the company’s ongoing commitment to sustainability.

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