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Cube Partnership revs up with Isle of Man TT Races

The Isle of Man Government Department for Enterprise has entered into a contract with Cube Partnership for the licensed supply and production of the Isle of Man TT Races official merchandise.

Cube Partnership will be working alongside the Department for Enterprise – the official promoter of the Isle of Man TT Races – to support the production and delivery of a range of merchandised products ahead of the races taking place (29th May to 10th June 2023).

Cube Partnership will be designing, sourcing, delivering and retailing official licensed products at the Isle of Man TT Races official event shops, local retail outlets and via a dedicated online store which will launch in spring.

The company has a wealth of experience – in 2022, it delivered merchandise for the Commonwealth Games, World Athletics, LIV Golf, Rugby League World Cup, Dubai 7s, Caribbean Cricket, Aston Martin F1, Williams F1, Corona and the Jockey Club.

In December 2022, it was appointed by Union Cycliste Internationale as the master licensee of the 2023 UCI Cycling World Championships in Glasgow and across Scotland.

“Last year, fans were able to watch every race and qualifying session for the TT live and on-demand thanks to the introduction of our OTT channel, TT+,” commented Paul Phillips, business development for Isle of Man TT Races. “This was just one of a raft of changes introduced over the last two years in line with our strategic vision for the TT to be ‘the world’s most accessible and visceral motorsport event’ that engages a loyal and passionate international fan base.

“The appointment of Cube, a partner with an incredible amount of international experience in the sports retail and merchandise arena is a real triumph for the TT brand and for our fans, and it takes us one step closer to achieving our vision thanks to the delivery of an online retail store. The online store will launch ahead of TT 2023 and gift a new level of accessibility as it will service fans globally.”

Andy Bough, commercial director at Cube Partnership, continued: “We are thrilled to have been appointed official merchandise supplier for the Isle of Man TT Races. Being a major partner of such an iconic event, the ultimate ‘must see’ event for motorsport fans worldwide, we’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere through a world class retail and merchandise programme for spectators and fans across the globe.”

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