ToyTopic’s Ashley Holman on new outdoor launches, hopes for a sunny summer and the challenges of freight costs.
LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Today: Ashley Holman, md, ToyTopic.
“We are launching a number of outdoor products this summer under the Hasbro Games licence as well as Nerf Super Soaker. As ever, the weather will play a crucial role in the sell through of these lines, so we’re hoping for a nice sunny summer.
Currently, sell-through is strong. We are fortunate to have a number of must-have licences including Hello Kitty, PAW Patrol and Sonic among others. This is paying dividends as the brands remain in demand by consumers.
As we move through the year, we’d love to see freight costs come back to where they should be rather than where they are now. This will help us, particularly in our lower cost product ranges.”
This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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