New branded line of fruit pouches launches across key territories.
Animaccord has inked a new deal with Danone for a branded line of fruit pouches featuring its Masha and the Bear property.
The range will launch across major retail chains in Czech Republic and Slovakia under the Hami brand; in Romania, Hungary and Ukraine under the market name of Milupa; and in Poland, where the brand operates under the BoboVita name.
In Poland, deals have already been struck which will see the range in key retailers including Biedronka and Rossman.
The new fruit pouches are in a larger size, especially designed to encourage toddlers to learn how to eat by themselves.
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