This ad will be closed automatically in X seconds.

Danone teams with Masha and the Bear across Eastern Europe

New branded line of fruit pouches launches across key territories.

Animaccord has inked a new deal with Danone for a branded line of fruit pouches featuring its Masha and the Bear property.

The range will launch across major retail chains in Czech Republic and Slovakia under the Hami brand; in Romania, Hungary and Ukraine under the market name of Milupa; and in Poland, where the brand operates under the BoboVita name.

In Poland, deals have already been struck which will see the range in key retailers including Biedronka and Rossman.

The new fruit pouches are in a larger size, especially designed to encourage toddlers to learn how to eat by themselves.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.