David Sprei will be joining Penguin Random House Children’s as commercial director for Penguin Ventures on 18 October.
David (pictured) will work in close partnership with Susan Bolsover, global licensing and consumer products director, in the newly created role, with the aim to drive the Penguin Ventures business to further growth.
He joins from ViacomCBS Consumer Products where he held the role of director international business development, focusing on new innovative and non traditional partnerships across the portfolio.
“Penguin Ventures is a successful, multi-award winning and profitable global business, respected by our partners and licensees around the world,” commented Francesca Dow, md of Penguin Random House Children’s. “To date, Susan has brilliantly led and managed our strong licensing business and excellent team. Now that Ventures wholly manages the licensing for Classic Peter Rabbit in-house, we are excited about exploring new and uncharted opportunities.
“We believe we are at an early stage in Penguin Ventures’ potential and in his role David will help take us to the next stage of growth and commercial success. I’m impressed by David’s entrepreneurial mindset and look forward to working with him, together with Susan and our Ventures team, as we explore new UK and global opportunities for growth and innovation, explore new IP development and investment and ensure the long-term health and success of our incredible brands. Internally, David will in this new role act as a central commercial unifier for our owned brands, working in close partnership with our Brand and Publishing teams.”
David added: “I am truly excited to work with the world class Penguin Random House Children’s portfolio to drive commercial growth across new and existing markets and lines of business.
“Working with Susan and the Ventures team we will continue to build on the success, exploring new ways to tell the story and continue to connect and engage our fans from yesterday, today and for tomorrow, helping to future proof our audiences for years to come.”