Campaign involves raft of partners such as LEGO, Rubie’s, Toys R Us and Walmart.
The first annual DC Kids Super Hero Month has kicked off in the US, with Warner Bros. Consumer Products and DC Entertainment teaming up with key partners for a raft of activity.
The campaign runs throughout April and began with a new episode of original YouTube series, DC Kids.
Each week, DC Kids will have themed shows, while the campaign will also challenges, activities and new content across multi-digital channels and social media.
The activations will be supported by key partners – including Mattel, LEGO and Rubie’s among others – as well as in-store and online retailer backing from the likes of Target, Toys R Us, Walmart and Amazon.
DC Super Hero Girls will lead the campaign, with the website, social channels, app and YouTube channel serving as DC Kids Super Hero Month HQ.
DCKids.com and the DC Kids YouTube channel will also be supporting the initiative with a takeover, new content, printable activities and three new games.
There will also be a Super Hero Training Camp with weekly challenges inspired by the DC characters, as well as a sweepstake which will feature on DCComics.com.
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