Shortbread and biscuit collaboration with Aardman’s classic characters will feature five flavours and three special keepsake tins.
Aberdeenshire-based bakers, Dean’s of Huntly has teamed with Aardman for a new range of shortbread and biscuits inspired by Wallace and Gromit.
The new range features five biscuit flavours, three special keepsake tins containing Dean’s all butter shortbread and will extend to include an assortment tin in time for Christmas.
The biscuit range features postcard images of national treasures Wallace & Gromit on holiday at popular spots around the UK. Using these images as inspiration, Dean’s has developed five biscuit flavours: chocolate chunk, stem ginger, oat and honey, strawberries and cream and savoury cheddar bites.
“We are incredibly excited to be launching this new range featuring Wallace & Gromit,” commented Bill Dean, md at Dean’s. “Wallace & Gromit have enormous appeal across age ranges from 8-80. Collaborating with such a well-loved British institution in this way will help introduce Dean’s baking to a wider customer base.
“It is exciting to think of a new audience engaging with the Dean’s brand and enjoying our shortbread and biscuits.”
Adam Vincent-Garland, category manager, interactive and toys at Aardman, added: “Just like the rest of us; Wallace & Gromit have been staying in the UK this year. But the unique partnership with Dean’s has allowed the duo to share beautiful images of their travels around the country. Working with Dean’s has been an absolute pleasure and we can’t wait to see the mouth-watering biscuits in stores coming soon.”
The collaboration with Aardman for the Wallace & Gromit range follows in the footsteps of successful partnerships with Steven Brown Art in 2017, Oor Wullie in 2019 and Villager Jim in 2020.
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