This ad will be closed automatically in X seconds.

Debenhams blooms with The Secret Garden partnership

High street chain has taken inspiration from upcoming movie with a selection of curated edits.

Debenhams is encouraging shoppers to open the gates to the enchanted world of The Secret Garden, thanks to a new partnership between the retailer and the upcoming movie.

The high street chain has taken inspiration from the film – which is a reimagining of the celebrated novel – choosing a series of edits with a floral theme.

Mailshots and a strong presence on Debenhams’ website – which includes a trailer for the StudioCanal film, along with interviews with the team behind it and sketches of the set – are helping to boost the tie-up.

Debenhams has highlighted inspiration within fragrance (with scents which conjure up the great outdoors), clothing – including floral dresses and sleepwear – plus Mother’s Day gifts and tropical homeware from the Lucy Tiffney brand, with features colourful palm trees and cheeky monkeys.

The Secret Garden is due to hit cinemas on April 10.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.