Art and lifestyle brand to build licensing and publishing platforms in the territory.
Koko Rose Media has expanded the art and lifestyle brand Deer Little Forest into Japan, securing a partnership with Japanese brand agency Honmoku File.
The deal will see the company introduce Deer Little Forest – created by Jo Rose – in Japan as a long-term property across licensing and publishing.
The campaign will kick off in 2018 by establishing a publishing strategy to develop locally adapted book concepts (picture book, arts and crafts, activity books, etc).
This will be followed by partnerships with department stores, textile companies and apparel companies, plus a major launch of the brand at Licensing Expo Japan 2018.
Mr. Nobutaka Nagai, president of Honmoku File commented: “I am very proud to introduce Deer Little Forest in Japan, jointly with Koko Rose Media.
“In Japan there have been many merchandised products based on European and US characters, but Deer Little Forest – with its refined, elegant and well-rounded look and ‘chic’ appeal – stands out from all the other characters in the market to date.”
Lisa Hryniewicz, md of Koko Rose Media, added: “We are truly excited to partner with Mr. Nagai and his team, who have shown a genuine passion for and understanding of our brand.
“Their dedication to developing properties with aesthetic quality and inherent value is perfectly in line with our brand, and their singular experience in marketing to older demographics, not just kids, is exactly what will make Deer Little Forest a long-term success in Japan.”
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