Arts and lifestyle brand to appear across five indoor activity theme parks in territory.
Art and lifestyle property Deer Little Forest has secured a deal to appear at five indoor activity theme parks across Asia.
The parks will be across Thailand, Japan, Malaysia and Singapore, with the first due to open in Bangkok in June 2019.
The deal was brokered by Tokyo-based Honmoku File.
The indoor activity parks are aimed at children and their families and feature a range of educational, entertainment and sports activities, as well as a selection of cafés, shops and hang-out areas for parents and carers.
Deer Little Forest – which will be called a localised version – will be the official mascot of the parks, with visual branding throughout the park as well as its own line of merchandise in all the stores.
Artist and creator Jo Rose has already begun work on creating a full range of animal bakers, pilots, doctors, shopkeepers, construction workers, chefs and more to host various sections of the park.
The characters will also appear in a range of books relating to the activities in the theme park.
Following the Bangkok opening, the further four parks will open between 2020 and 2022, with plans to then expand into China.
“It is a real breakthrough for Deer Little Forest to be chosen to brand a theme park since typically these projects go to much more established and commercial properties who financially sponsor the parks,” explained Nobutaka Nagai, president of Honmoku File. “In this case, Deer Little Forest has been selected because of its potential to bring a fresh sense of fun and fantasy to the work experience theme park, thanks to the elegant and intelligent qualities of the brand.”
Lisa Hryniewicz, md of rights owner Koko Rose Media, added: “We are beyond thrilled with the opportunities that a DLF-branded theme park offer to reach fans in Asia.
“Not only will the park provide a solid platform from which to launch the property – but the fun, family-oriented educational environment provides the exact right value for the Deer Little Forest brand.”
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