Canned fruit brand, Del Monte has launched an exclusive new range of merchandise in collaboration with Urban Outfitters, featuring its recognisable badge logo.
The collection builds on the current trend of graphic tees and includes both a women’s and men’s logo t-shirt.
The deal was secured by Golden Goose.
The women’s Daisy Street baby vintage tee style top is available in a washed jersey fabric, featuring a crew neck, short sleeves and a shrunken fit, finished with a distressed version of the iconic Del Monte logo on the chest.
The men’s version is an oversized, navy blue graphic t-shirt, cut from cotton jersey in a crewneck design with drop shoulders and short sleeves, finished with the classic Del Monte badge front and centre.
The new line is a nostalgic nod to the rich heritage of Del Monte.
“We are incredibly excited to see this new merchandise range at Urban Outfitters,” commented Thierry Montange, senior marketing director at Del Monte Europe. “This collaboration allows us to celebrate our history and connect with our consumers in a fresh and fashionable way. We can’t wait to see our fans embrace the collection and wear our logo.”
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