This ad will be closed automatically in X seconds.

Deliveroo partners with The Very Hungry Caterpillar

To celebrate World Literacy Day, Deliveroo and Rocket Licensing established a partnership to create a limited edition The Very Hungry Caterpillar meal box.

The meal box – which launched on 8 September – was available to buy from Deliveroo Editions in London, Manchester and Leeds for £2.79, with all profits being donated to The Very Hungry Caterpillar’s charity partner, Action for Children.

News of the campaign had a huge reach of over 66 million people with coverage in four national newspapers, 22 regional titles, four social media channels, six trade publications and one consumer magazine appearance, totalling 37 pieces of coverage. 98.5% was standalone coverage with headline mentions and branded images.

The Deliveroo Very Hungry Caterpillar meal boxes encouraged families to come together and read a free copy of the classic caterpillar’s tale included in the box, while enjoying different foods that are featured in The Very Hungry Caterpillar’s journey.

Included in the box was a fruit salad smoothie, made with all of the critter’s favourite fruits – strawberries, apples, pears, oranges, watermelons and plums; a chocolate caterpillar cake, with edible eyes, nose and legs; leaf crisps made with kale; plus ‘build-your-own’ sandwiches filled with beetroot ‘salami’, Emmental and sausage.

“We were so excited to collaborate with one of the most-loved children’s books around the world to help families across the UK celebrate World Literacy Day,” commented Aisha Jefferson from Deliveroo. “We wanted to create something inspired by The Very Hungry Caterpillar story that could spark imagination with families of all ages, offering a feast for the eyes and stomach.

“The meal boxes were loved by customers as they weaved in all of the fun, colourful, and delicious elements of The Very Hungry Caterpillar and the world he lives in, while raising funds for charity.”

Charlie Donaldson, joint md of Rocket Licensing, added: “We were delighted to have worked with Deliveroo on this fun and creative partnership which satisfied both appetites and hungry minds with its fantastic meal box and classic book offering.

“We were also very pleased to be supporting Action for Children, a long-term charity partner of The Very Hungry Caterpillar brand, in their hugely valuable work.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

"Through partnerships with Products of Change, Licensing International, Black Lives Matter Licensing and more, all aspects of the day three programme will aim to educate, inspire and invite action within the brand licensing community."...
The Sack Is Back for the Licensing Awards 2022 – and we want them to be more bulging than ever before. And we need your help....
The pledge to freeze prices across many of its kids’ lines comes in response to the increasing pressure felt by households up and down the country....
The mascot and character costume specialist is gearing up to return to the IAAPA Europe show, which runs from 13-15 September at London's ExCeL....
ARTiSTORY continues to expand its growing portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with a first stage of development in Greater China....
The 'Fresh Dolls Fierce' collection has been developed in collaboration with Marvel to bring the strong, powerful and brilliant warrior characters from the movie to life....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.