Difuzed connects gaming with sustainable fashion

Licensee teams with sustainable clothing brand Dedicated on new Nintendo collection.

Apparel licensee Difuzed has teamed up with Swedish sustainable clothing brand, Dedicated, on a new Nintendo collection.

The range connects gaming with sustainable fashion, while featuring cute and nostalgic prints and embroideries of the Nintendo Entertainment System and characters from the Super Mario franchise.

Products available include t-shirts, sweaters, activewear, caps, jumpers and scarves.

Dedicated was established in 2006 and manufactures its products with ethical and sustainable values, using its voice to push for sustainable development in the clothing industry from cotton fields to politics.

It uses GOTS and Fairtrade certified cotton, as well as natural fibres, while the polyester used is made of recycled plastic bottles.

“I was 13 years old when the first Nintendo Entertainment System was launched, and this machine had a magical appeal to all kids in this era,” said Johan Graffner, ceo of Dedicated. “This collaboration is like a dream come true. Now finally we can bring gaming together with sustainable fashion.”

Gilbert El Kalaani, ceo of Difuzed, added: “We are very excited about our collaboration with Dedicated.

“We also understand the importance of creating sustainable collections, so it made sense for us all to be part of this journey.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

An extensive product range will be developed for exclusive sale across 
American Golf’s 96 stores....
The company will be developing a collection of storage and organisation solutions inspired by the duo....
The Pokémon animation will be heading to the BBC for the first time this August....
City is twinned with fictional Island of Sodor from the preschool hit in celebration of International Friendship Day....
Including Star Editions opening an e-shop for CoComelon and Blippi as part of its relationship with Moonbug Entertainment....
The agency has expanded four more of its departments - Commercial, Retail, Product Development and Finance....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.