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Difuzed, JimmyPaul and Cloudco team for Care Bears 40th

Cloudco Entertainment and Difuzed have been showcasing a limited edition 40th anniversary couture dress by fashion brand JimmyPaul at this week’s Brand Licensing Europe.

As part of the anniversary celebrations, JimmyPaul in conjunction with Difuzed, created a bright, colourful, body-hugging, mini-tule dress inspired by the original illustrations, which pay homage to the Care Bears paintings by Elena Kucharik.

“With this creation, I wanted to show all the positive attributes Care Bears and JimmyPaul stand for,” commented JimmyPaul founder and designer, Jimmy Paul. “While I was working on this dress, the Care Bears made me smile and reminded me how fun it is to create.”

Roubina Tchoboian, vp of international licensing at Cloudco, added: “We are honoured JimmyPaul and Difuzed chose to celebrate the Care Bears 40th anniversary with such a special piece. His colorful, whimsical and dreamy design captured the spirit of the Care Bears perfectly.”

“The collaboration between Difuzed, JimmyPaul and Cloudco brings an exciting new retail opportunity from the catwalk to the high street for existing and new fans of Care Bears,” concluded Gustavo Antonioni, gm for Difuzed BV.

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