Clothing range from licensees inc. Blues, Aykroyds, VMC now available in stores.
The new clothing range for preschool brand Dinosaur Roar has launched at Mothercare, featuring product from a variety of licensees.
Inspired by the original classic picture book by Paul and Henrietta Stickland, the range of clothing includes a t-shirts, sweatshirts, pyjamas, socks, slippers, underwear and dress-up.
The range was produced by licensees including Blues Clothing (daywear), Aykroyds (nightwear), William Lamb (footwear), Roy Lowe (socks) and VMC Accessories (dress-up and accessories).
A collection of other Dinosaur Roar merchandise is also available in store and online including a new board book edition of the original title published by Macmillan Children’s Books.
“We’re delighted to see the new Dinosaur Roar clothing range launch in Mothercare today. It’s a big milestone in the brand’s 20 year history,” said Peter Curtis, director of Nurture Rights, which is handling the licensing programme for the brand.
The Dinosaur Roar brand is endorsed by the Natural History Museum.
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