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Discovery grows Adventure and Animal Planet lines

The Ninja Corporation to roll out camping and outdoor lines based on properties.

Discovery Consumer Products has teamed up with The Ninja Corporation for a new line of Discovery Adventure and Animal Planet products.

The Ninja Corporation – which is best known for its collections in the sporting goods and children’s play sectors – will roll out a range of camping tents and products inspired by both brands.

Launching in the UK in May, the partnership will debut with the patented CleverBed, an Animal Planet-inspired all-in-one bed and sleeping bag.

Meanwhile, under the Discovery Adventures brand, The Ninja Corporation will launch a range of tents. This will include entry level two-person camping tents using pop-up construction up to inflatable four and six-person high performance tents.

Prices for the ranges will start at £29.99 and go up to £399.

The CleverBed will roll out in specialty stores this spring, before moving into grocery, mail order, high street and other online retailers from the autumn. The camping range will be available from spring 2017.

As well as the UK, the partnership also covers Europe, the Middle East and Africa (excluding South Africa and Israel).

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