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Disguise continues to strengthen EMEA leadership team

Global costume company Disguise has today (17 August) confirmed the organisation of its senior leadership team in EMEA.

The company – which is a division of Jakks Pacific – has welcomed industry veterans Tony Lewis and Lynda Morris to head up expansion and recruitment efforts to build an EMEA team of costume experts across sales, design and marketing.

David Carscadden – currently managing director of Jakks EMEA, and 12-year executive at Jakks – will now lead both Disguise and Jakks teams in EMEA.

He will focus on leading both divisions and strengthening distribution channels and retail partnerships for Disguise’s vast range of costumes and fancy dress, as well as leveraging Jakks’ expertise in role-play and dress up.

His UK-based teams will be led by Tony – who has experience from tenures at Christy’s, Amscan and Character World – for sales and marketing and Lynda – who has decades of experience in the children’s and adult apparel space including seven years with Rubie’s – for design and development.

“This year we have been focused on maximising our existing licences and building structure for new brand acquisitions to be announced soon,” commented Tara Hefter, president and gm of Disguise. “With the recent awards of some large licences with a global scope, it made sense to hire in industry talent and start growing our team now.

“With Tony and Lynda leading the business, we have the ground work ready to develop and expand into new regions and countries quickly. We can activate faster on new licenses and brands and bring these incredible new costumes and accessories to retail for all major dress up holidays in EMEA.”

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