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Disguise EMEA welcomes new market leads for the UK and France

Costume specialist Disguise has confirmed two new hires to its growing sales team in EMEA.

Kim Lucas (above left) takes on the role of business development lead for the UK and Ireland and will be overseeing the development of the UK business, alongside the senior management team.

Kim was most recently at Christy’s by Design where she was pivotal in growing the costume business.

In addition, Nathalie Ferrier (above right) joins as business development manager for France and Benelux, bringing with her over 20 years in the toy and dress-up industry including a number of years at Amscan.

She will develop the French and Benelux markets via direct to retail, working with local distribution partners and accounts.

“We are excited to welcome Kim Lucas and Nathalie Ferrier into Disguise EMEA,” commented Tony Lewis, sales and marketing director at Disguise EMEA. “With their breadth of industry experience in dress-up, they are both sure to drive further expansion into retail and deliver a truly professional service to our customers.”

Tara Hefter, president and gm of Disguise, added: “The UK and France are Europe’s strongest dress-up markets, so it is critical we have a talented and experienced staff running the development and local sales there, and Kim and Nathalie are the cream of the crop.

“Their backgrounds and their personalities are the perfect fit for the Disguise culture and we are thrilled for them to lead our rapidly expanding team. We look forward to Kim and Nathalie growing some key and soon-to-be-announced major licences in EMEA.”

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