Disney and Balmain mark 30 years of The Lion King with limited edition collection

To celebrate the 30th anniversary of The Lion King and the upcoming theatrical release of Mufasa: The Lion King, Disney has teamed with French fashion house Balmain on a new collection of ready to wear pieces and accessories for men and women.

The striking designs aim to directly build on Disney’s storytelling, as well as the powerful themes and characters from The Lion King, marking the first collaboration between Disney and Balmain.

“Working on this collaboration was a dream come true,” commented Olivier Rousteing, creative director at Balmain. “I was only nine years old when The Lion King was first released, but still today, almost three decades later, I only need to close my eyes to replay that incredible mix of music, images and emotions. The lessons that I absorbed, as I sat, absolutely transfixed by what was happening on the giant screen in front of me, have remained with me for my entire life.”

The collaboration also shines a spotlight on a new generation of young African talents.

Tasia Filippatos, president at Disney Consumer Products, continued: “In celebration of the 30th anniversary of The Lion King, Olivier Rousteing and the team at Balmain created a vibrant and powerful collection, beautifully capturing the heart and essence of the iconic film and the spirit of Africa. This collaboration continues Disney’s lasting legacy of working with global visionaries and spotlighting future generations of creatives.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs25finalists500x500
 
The countdown to the Brand & Lifestyle Licensing Awards on Thursday 24 April is officially on, with the finalists across all categories having been announced....
DalianFrenchConnection500x500
 
The debut French Connection home fragrance range is available across the UK, Europe, India, US, Middle East and online, and features eight ranges plus gift sets....
CWBBioworld500x500
 
The acquisition of Character World Brands by Bioworld Merchandising has been confirmed this morning (27 March)....
SolentGroupFerneMcCann500x500
 
Solent Group has extended its long-standing partnership with TV personality Ferne McCann, renewing its deal for health and beauty ranges in the UK and Ireland for a further two years....
Atomfall500x500
 
The pop culture retailer has unveiled a wide range of licensed apparel, giftware and homeware inspired by the post-apocalyptic survival-action game....
TotallySpiesnew500x500
 
Banijay Kids & Family has secured a partnership with Entertainment Marketing Group for a Totally Spies branded activation in 100+ trampoline parks across the US....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.