Disney and lululemon have joined forces on a new limited edition collection, inspired by both brands’ shared appreciation of wellbeing through joy, fun and movement.
The 34-piece dual-gender collection offers a variety of products, including classic lululemon performance styles and casual favourites.
Inspired by archival Disney graphics, the collection features modern and elevated takes on imagery of Mickey Mouse and Minnie Mouse. From raw sketch images and silhouettes to the ‘Mickey in Motion’, the graphics across the collection aim to blend the magic of Disney with the performance of lululemon.
Key products include the Align Tank Top and High-Rise Pant, Define Jacket Nulu, Hotty Hot High Rise Short, Fleece Oversized Hoodie, Steady State Crew and Pullover Hoodie, Pace Breaker Linerless Short, Everywhere Belt Bag and Textured Fleece Bucket Hat.
Disney and lululemon are celebrating the collection through the ‘Happily Ever Active’ campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon ambassadors – NBA star Jordan Clarkson; ice dancer and Olympian Piper Giles; runner and TV personality Matt James; Olympian and runner Colleen Quigley; and Peloton instructor Cody Rigsby.
The collection launched online globally at lululemon.com starting 12 November, with availability in lululemon stores on the same date in North America and 13 November in Europe and Asia-Pacific. Select pieces from the collection will also be available online at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney World Resort, and coming soon to select locations at Disneyland Resort.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
