This ad will be closed automatically in X seconds.

Disney café to star in Primark’s new Birmingham store

New Birmingham branch will be retailer’s biggest store globally when it opens on April 11.

It seems that Primark could be about to further expand its relationship with Disney, with the brand owner set to open a themed café in the retailer’s new Birmingham store.

Retail Gazette reports that the café will be Disney’s first outside of its resorts and cruise ships.

The new Birmingham store – which is due to open on April 11 – will be Primark’s biggest in its global portfolio. It will have a footprint of 161,000 sq ft and five storeys.

The retailer has already confirmed the store will also feature a beauty studio and dining experiences.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LAProduct19500x500
 
Shortlist for the prestigious product categories confirmed for September’s big night....
London2020500x500
 
Company will act as the official fan shop for UEFA's national team events....
PoliceLewis500x500
 
Eyewear brand unveils first styles in collaboration with F1 World Champion....
SilvergateMonkey500x500
 
Deal struck with Wanda Kidsland for preschool series, Monkey with a Tool Belt....
AmscanBS500x500
 
Harry Potter, Moon and Me, Baby Shark among new balloon and partyware lines....
Retrpgrade500x500
 
Move follows successful launch of fiction publishing imprint Awesome Reads....
Get the latest news sent to your inbox
Subscribe to our daily newsletter