New Birmingham branch will be retailer’s biggest store globally when it opens on April 11.
It seems that Primark could be about to further expand its relationship with Disney, with the brand owner set to open a themed café in the retailer’s new Birmingham store.
Retail Gazette reports that the café will be Disney’s first outside of its resorts and cruise ships.
The new Birmingham store – which is due to open on April 11 – will be Primark’s biggest in its global portfolio. It will have a footprint of 161,000 sq ft and five storeys.
The retailer has already confirmed the store will also feature a beauty studio and dining experiences.