This ad will be closed automatically in X seconds.

Disney Couture relaunches as Couture Kingdom

Business overhaul includes change in trading name and logo.

Distributor of licensed Disney jewellery, Disney Couture UK has undergone a business overhaul which includes a change in trading name and logo.

The business is now trading as Couture Kingdom UK and is able to utilise the recognisable Disney logo in its branding.

Over the next few months, there will be a transition to new packaging, POS materials, as well as the introduction of two new collections, Disney Princesses and Precious Metals.

The retail website has been relaunched with a fresher, more modern look and a stronger identity to reflect the designs which are based on Walt Disney’s classic movies and famous characters.

Company director, Tom Coulter, explained: “The new logo pays subtle homage to the familiar crown used in the original Disney Couture branding.

“However, we felt it was time for a more updated look to attract our target audience of 18-35 year old female Disney fans.

“The makeover also aims to enhance the appeal of our products to our strong customer base of all ages who are looking for the perfect Disney-themed gift.”

The West Midlands-based supplier has over 60 stockists including retailers such as The Disney Store, Goldsmiths Boutique and Watch Shop.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.