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Disney reveals Star Wars & Frozen II global launch plans

Products for Episode IX and Frozen II will start arriving at retail from October 4.

Disney has revealed its plans for a global launch for Star Wars: Episode IX and Frozen II products.

Marking Disney’s first ever global simultaneous rollout for the two blockbuster franchises, retailers around the world will begin selling products from October 4, 2019.

First up, Triple Force Friday will mark the launch of a range of new products from a trio of original Star Wars entertainment events.

These will be inspired by the final instalment of the Skywalker saga – Star Wars: Episode IX – plus the first ever Star Wars live action series, The Mandalorian (which is due to debut exclusively on the Disney+ streaming service) and the latest title from EA and Respawn – Star Wars Jedi: Fallen Order, a new action adventure game.

Details of how Triple Force Friday will unfold will be revealed closer to the event, although Disney is promising that fans can expect its ‘legacy of unique experiences’ to continue.

Meanwhile, in celebration of the arrival of Frozen 2 in cinemas in November, Disney will also kick off Frozen Fan Fest on October 4.

The event will include product reveals, musical moments, in-store events and more, introducing an unprecedented assortment of Frozen 2 product and offering fans the opportunity to join the Frozen characters as they set out on a new and epic journey beyond Arendelle.

The special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares and publishing to name just a few.

“This is truly an epic moment for fans, families and retailers as products for two of the biggest ever entertainment franchises hit shelves simultaneously,” said Ken Potrock, president, consumer products commercialisation at Disney. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”

Juli Lennett, vp, industry advisor for NPD Group’s US toy division, added: “With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry.

“If history is any indication of future success, both Frozen and Star Wars will be among the top selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”

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