Disney Store has unveiled the findings of a new study that reveals one in four Brits now claim Halloween as their favourite ‘holiday’ – and are set to spend big on it this year.
With just a month to go until the spooky season reaches its peak, a poll of 2,000 adults found that people are planning to shell out nearly £100 this October, compared to an average of just £21 in previous years.
The research highlights how Halloween has gained significant traction across the UK, with 24% of respondents saying they plan their celebrations at least a month in advance. Half of the participants believe Halloween products should hit the shelves well before October, underscoring the growing enthusiasm for early preparations.
When it comes to Halloween activities, a third (33%) of Brits plan to hand out treats, 25% will carve pumpkins, and 20% will decorate their homes. Another 20% intend to don full costumes for the occasion. Nearly a quarter (23%) admitted to being competitive about their decorations, giving the living room, front porch and hallway a spooky makeover to stand out.
The study was commissioned by Disney Store as it launches its Halloween collection.
“Halloween has really gained momentum in the UK in recent years, which the research and our own customer interest clearly demonstrate,” commented Disney Store’s Vicky Woods. “More people than ever are transforming their homes inside and out for the occasion – from dressing up to throwing themed parties. We are seeing searches for Halloween-themed products start earlier each year, beginning around mid-July and peaking during the first week of October.
“Social media, along with influences from across the pond, has certainly played a role in increasing excitement and spending, as people aim to make their celebrations more elaborate and memorable.”
Costumes are also a key part of Halloween festivities. 16% of respondents prefer a non-scary costume, while 31% are looking to give others a good fright. Social media has played a role in the choice of costumes and decorations for 31% of people, and 24% admit to wanting to outdo others with their creative attire.
Halloween also isn’t just for the kids – 26% believe it can be as fun for adults as it is for children. Meanwhile, 18% of respondents enjoy having trick-or-treaters at their door. For the 36% of participants responsible for children on Halloween night, more than half (51%) reported that kids get excited, and 46% said their children love dressing up.
Vicky continued: “It’s fascinating to see how many people now rate Halloween as their favourite ‘holiday.’ Children, especially, love to embrace the fun, and it’s a perfect chance for families to come together and get creative. But it’s always worth planning ahead – the best costumes and decorations tend to fly off the shelves as we approach the big night.
“We’ve made Halloween extra special this year with a fantastic selection of themed products for everyone. With these magical items, families can create a truly unforgettable Halloween experience.”
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