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Disney Store’s Christmas campaign underway

Range of in-store and online offers and activity taking place across UK and Ireland.

Disney Store’s Gift Magic Christmas campaign is spreading festive cheer across the UK and Ireland with a range of in-store and online offers and activity taking place.

For the first time this year, Disney is offering guests a special digital gift when they make any online purchase via between now and Christmas.

Customers simply need to download the Disney Scan app, then scan a trigger sent to them via email to unlock their choice of Disney, Pixar, Marvel or Star Wars digital games, soundboards and experiences.

In-store, meanwhile, Disney cast members will be on hand to add to the shopping experience.

Key ranges this year include the new Wreck-it Ralph Princess collection, plus the new Mary Poppins range including dolls, costumes, homeware and gifts.

The final instalment of the limited edition Mickey Mouse Memories collection has also been launched – a specially designed Mickey plush, pin and mug set.

A key part of Disney Store’s Gift Magic Christmas campaign is its annual charity initiative – now in its tenth year – which sees Disney Store donating 20,000 soft toys to charities across the UK & EMEA. This festive season, to help celebrate his 90th anniversary, Mickey Mouse has been chosen as the Christmas gift.

Over 180,000 soft toys have now been donated as Christmas gifts over the last ten years.

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