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Disney tableware distribution rights boost Pioneer

New range significantly expands company’s partyware offering in the UK.

Pioneer Europe has expanded its offering in the licensed partyware space, picking up the distribution rights to Procos’ line of Disney tableware in the UK.

The new range will complement Pioneer’s existing line of Disney latex and Bubble balloons, enabling customers to create fully themed Disney parties.

“We are proud to be working with Procos to expand our tableware offering,” said Marie Gransbury, md for Pioneer Europe.

“We are fully committed to helping our UK customers succeed with this exciting partyware range. It is a great opportunity for us to expand our business with our existing customers and to open doors to new customers.”

The distribution rights are effective immediately, while products will be available to order from April 1.

Pioneer will initially offer tableware and accessories featuring core Disney properties, as well as Lucasfilm and Marvel brands.

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