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Disney teams with Clarks for Zootropolis push

Promotion with high street footwear brand will run throughout Easter period.

Disney has teamed up with shoe retailer Clarks for an in-store and online promotion to celebrate the cinema release of Zootropolis.

Kicking off on Friday March 25, the drive will see ads running on TV, cinema, digital and in-store offering children the opportunity to step into the Zootropolis world via Disney’s Infinity 3.0 game.

Shoppers buying any pair of full price kids shoes (excluding plimsolls) at Clarks will receive a free digital Zootropolis redemption code for the iOS or Android app.

In addition, they will also receive 10% off in-store or online at The Disney Store.

On top of this a number of prizes are up for grabs. One lucky family will win a jungle experience to Belize, South America – this includes flights, accommodation at a family lodge in the rainforest jungle, a trip to Howler Monkey Sanctuary and rainforest trails.

There are 50 Zootropolis-themed goody bags for runners up, including items from partners such as Tomy, Character World and Zak UK.

Clarks worked with Disney in 2015 to promote Infinity 2.0 at retail for the first time.

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