21 young women from 13 countries to produce and direct digital shorts.
Disney has unveiled a new global project giving 21 talented young women from different corners of the globe the chance to make digital shorts telling the stories of inspiring female role models.
The #DreamBigPrincess series will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.
Each aspiring filmmaker will be paired with an inspirational interview subject spanning a diverse range of professions. The young women will capture the stories of these individuals, along with their advice for achieving success.
Academy Award winner Jennifer Lee – the director/writer of Frozen and cco of Walt Disney Animation Studios – is just one of the subjects who will take part.
“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” commented Jennifer. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”
Plans for the series were unveiled at the United Nations Foundation’s Girl Up Leadership Summit in Washington DC, where the 21 participants took part in a workshop to give them the tools they can use to make their digital shorts.
Through Disney’s collaboration with Girl Up, for each like or share of a video or photo with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up, in support of girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million).
The charitable activation will kick off on October 10 and run until November 20, 2018.
This year’s initiative builds on the success of the #DreamBigPrincess Global Photography series, which saw 19 female photographers from 15 countries capture stores of real world women and girls to encourage kids to reach their goals.
The campaign reached millions of families around the world, unlocking a $1 million donation to Girl Up in less than five days.