This ad will be closed automatically in X seconds.

Disney to create #DreamBigPrincess video series

21 young women from 13 countries to produce and direct digital shorts.

Disney has unveiled a new global project giving 21 talented young women from different corners of the globe the chance to make digital shorts telling the stories of inspiring female role models.

The #DreamBigPrincess series will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.

Each aspiring filmmaker will be paired with an inspirational interview subject spanning a diverse range of professions. The young women will capture the stories of these individuals, along with their advice for achieving success.

Academy Award winner Jennifer Lee – the director/writer of Frozen and cco of Walt Disney Animation Studios – is just one of the subjects who will take part.

“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” commented Jennifer. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”

Plans for the series were unveiled at the United Nations Foundation’s Girl Up Leadership Summit in Washington DC, where the 21 participants took part in a workshop to give them the tools they can use to make their digital shorts.

Through Disney’s collaboration with Girl Up, for each like or share of a video or photo with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up, in support of girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million).

The charitable activation will kick off on October 10 and run until November 20, 2018.

This year’s initiative builds on the success of the #DreamBigPrincess Global Photography series, which saw 19 female photographers from 15 countries capture stores of real world women and girls to encourage kids to reach their goals.

The campaign reached millions of families around the world, unlocking a $1 million donation to Girl Up in less than five days.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Monopoly85500x500
 
New wave of consumer products include Swarovski crystal adorned game board, plus apparel and toys....
Ashmolean500x500
 
Agency will represent museum in licensing across all categories to build up programme....
Spiritlogo500x500
 
Multi-year global licensing deal secured with Universal Brand Development for franchise....
ToyFairNY19500x500
 
Toy Fair New York to open its doors from February 22-25 with key licensed lines being displayed....
ShaunNetflix500x500
 
Shaun the Sheep: Adventures from Mossy Bottom will debut in UK on March 17....
KinderMasha500x500
 
Several new collections launched featuring the Animaccord preschool brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter