Dr. Seuss Enterprises has partnered with content studio and digital media network, Little Dot Studios to expand the Dr. Seuss IP within the digital landscape, specifically to establish Dr. Seuss as a premier YouTube destination.
Dr. Seuss Enterprises is building the presence of the IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations where they are discovering and consuming new content online.
The new channel already has a full slate of ‘always-on’ original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marks the first launch from the recently announced Dr. Seuss Babies brand.
The Lorax’s Nature Club and The Cat in The Hat’s Quirky Quiz formats will explore the world around us, while the drawing series Draw Your Dream Pet will celebrate creativity and imagination. The channel will also feature Spanish-language content for bilingual and Spanish-speaking households.
“YouTube is such an important entertainment destination for families,” commented Susan Brandt, president and ceo at Dr. Seuss Enterprises. “Parents trust Dr. Seuss to deliver high-quality, educational and entertaining content. The Dr. Seuss YouTube channel will bring our trusted and beloved characters to life in fun and unexpected ways. We expect our channel will be a go to resource for parents and teachers looking for content they can confidently share with the children in their care.”
Holly Graham, chief commercial officer at Little Dot Studios, added: “Our unique understanding of YouTube content paired with the rich heritage and love of the Dr. Seuss brand will ensure the creation of an engaging, always-on hub. Dr. Seuss characters are already so beloved and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”
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