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Dreamtex presses play on PlayStation range

Licensee to launch PlayStation and God of War inspired bedding range.

Boutique bedding licensee Dreamtex has secured a deal with Sony Interactive Entertainment Europe to add the PlayStation and God of War brands to its growing portfolio of gaming titles.

The globally recognised PlayStation graphics will feature on bedlinen and home accessories. Catering for all ages of fans, the PlayStation duvet sets are available in reversible single, double and king sizes.

Meanwhile, the company will also be working with SIEE to celebrate the God of War franchise.

The duvet design will feature warriors Kratos and his son Atreus on the front, with logo and icon style artwork on the reverse.

“We are thrilled to be welcoming SIEE into the Dreamtex family,” commented Andrew Downie, commercial director at Dreamtex. “The power of gaming brands and the millions of social media followers they have is quite phenomenal and we cannot wait to introduce both the PlayStation and God of War branded bedlinen to our retailers.

“We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances and our new range is definitely going to give them that.”

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