The new sustainable bedding will launch in autumn 2021, with the licensee partnering with the Better Cotton Initiative.
Dreamtex has confirmed it will be launching its sustainable Bluey bedding for autumn 2021, partnering with the Better Cotton Initiative programme for the first time.
Available in single size and made from 100% BCI cotton, the launch duvet design is called ‘Family’ and focuses on character artwork of Bluey, and her Blue Heeler dog family. Both the duvet and pillowcase are reversible so young Bluey fans can choose which side they sleep under each night.
“The team have been excited to bring Bluey homewares to the UK for a long time now,” commented Jo Duckworth, director at Dreamtex. “We all know how popular the TV series is in Australia and it’s no surprise it is performing so strongly on CBeebies since making its on-air debut earlier this year.
“We’re looking forward to bringing in the collection of Bluey bedding, cushions, blankets and towels later this year. We’ll be supporting the new collection with PR and influencer gifting to spread the joy of Bluey and her family, and to also promote the introduction of BCI cotton into our manufacturing as we strive to deliver on our commitment to sustainability in licensing.”