Design business is already turning its focus to 2021 opportunities; Maggy Harris on board as business development consultant.
Ambitious design business Dynamo is already eyeing further opportunities for growth into 2021 and beyond, with the company’s creative director Alex Bruff saying that COVID-19 has “fast forwarded” how it works and its creative focus.
Established in 2005, Dynamo has long been one of the industry’s best kept secrets. The team provides multiple design services across digital, 3D, editorial, illustration, product, brand and animation for global b2b and b2c clients.
Dynamo md, Steve Richards, told Source that adapting to the challenges of these “extraordinary times” has taken the company’s complete focus since lockdown.
“For 2020, servicing existing clients, ensuring jobs continue to be finished on time (and to brief) and checking in daily on the wellbeing of the team working from home has been our key objective,” commented Steve.
Alex continued: ”We’d already begun adapting our services to changing times, but COVID has fast-forwarded how we work and our creative focus. We’re now full steam ahead, turning attention to 2021 opportunities.”
As part of the growth plans, Dynamo has recently joined forces with well-known licensing industry executive, Maggy Harris – who now runs her own independent consultancy, BlueSkye Licensing – as business development consultant.
“It’s a pleasure to be working with Steve and the Dynamo team,” commented Maggy. “They’ve huge creative energy, talent and imagination and my remit is to both diversify the client base and introduce new ways of thinking from my experience on the client side of the fence.”
Dynamo has seen demand increase for its digital, 3D and animation skill set, where virtual and online engagement and content is fast becoming crucial to both business and consumers.
Dynamo was already working with toy partners such as Goliath, Golden Bear, Sambro, Lansay and Jazwares before lockdown, creating one-stop digital product and visualisation solutions from ‘page to retail shelf.
The company believes it is well placed to provide full digital service options including POS, in-store experiential product displays and walk-through virtual showrooms, as Steve explained.
“It is actually amazingly cost effective and really brings product to life, as it seamlessly reduces so many product development and marketing stages to one integrated and easily-shared global online asset,” he said.
Dynamo has also been continuing with creative pipeline development during past months with clients like eOne, Penguin Random House, Ravensburger an Hachette.
It now feels optimistic about the future, with an eye on how it can both use, and be creatively involved, in the new virtual trade fair world including June’s Virtual Licensing Week.
Steve concluded: “If Zoom meetings can work for us in the virtual office then we’re open to try anything new; it’s part of our inquisitive and innovative creative nature.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
