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Ed Stafford brand expands with The Den Kit Company

Brandgenuity continues to build licensing programme for TV explorer and survivalist.

Brandgenuity is continuing to grow the licensing programme for TV explorer and survivalist, Ed Stafford, securing a new deal with The Den Kit Company.

The company has developed the Ed Stafford Shelter Kit specifically for the difficult to buy for 10-14 year age group, with the aim being to encourage them to exchange computers and social media for outdoor adventure.

The products included in the kit consist of a canvas duffle bag, Ed Stafford branded cap, green tarpaulin, ground sheet, tent pegs, paracord, wooden mallet and assorted fixings, alongside an education guide which aims to inform around the importance of shelter and best practices for the kit owners when out in the wild.

The product will initially launch on Den Kit’s website and all Forest Holidays sites across the UK.

In addition, a range of add-on products are in the pipeline for Easter 2020, aimed at introducing shelter kit owners to other survival priorities including water, fire and food.

“This kit is designed to give owners the freedom to get outside and enjoy all the benefits that taking risks and making your own decisions entails,” commented Ed. “It is so important that in a digital age, children take a break from content and focus some time on developing critical life skills.”

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