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Edutainment Licensing brings back Funky Friends brand

Edutainment Licensing has confirmed the return of 1990’s brand Funky Friends to the licensing arena.

Originally drawn for use on greeting cards, the Funky Friends – Jessie, Kate and Zoe – first appeared on products in 1996 and, over the following ten years, became a top girl brand in the UK for 7-12s.

Funky Friends stationery, bags, giftware, greetings, party, craft, apparel, footwear, cosmetics and bathcare sold through retailers including Tesco, Argos, WH Smith, Woolworths, New Look and Superdrug, as well as many independent retailers and by 2006 had a value at retail of £40 million.

Internationally, the brand had notable stockists throughout Canada and North America, UAE, Spain, Norway, Denmark, Finland, Sweden, Iceland, Australia, New Zealand, South Africa and Israel.

“We are delighted to be offering this nostalgic girl’s brand to its original audience now in their 20s and 30s,” commented Denise Deane, owner of Edutainment Licensing. “Friends help you celebrate good times and provide support during bad times – they increase your sense of belonging and purpose and recent times have proved, perhaps more than ever before, how empty life can feel without them.”

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