This ad will be closed automatically in X seconds.

Egmont: We want to strengthen our position in the kids’ magazines and comics market

Company looking to expand position as a publisher following sale of children’s book business in the UK.

After selling the children’s book businesses in the UK, Poland and Schneiderbuch in Germany, Egmont Publishing has signalled its intention to expand its position as a publisher.

“We have a leading position in kids’ magazines in our 26 markets, and we plan to expand that business even further,” explained Torsten Bjerre Rasmussen, ceo of Egmont Publishing. “Our ambition is to be the best licensing partner for world leading licensors. Nothing has changed.

“Today, we are proud to have a strong partnership with great licensors like Disney, Mattel, Hasbro, Nickelodeon, MGA Entertainment and LEGO, and we have high ambitions for the future.”

As well as being a publisher of children’s magazines and comics, Egmont also invests in ecommerce and marketing services. This area of the business is also prime for expansion, the company believes.

Torsten continued: “For many years, we have been a very strong market leading kids’ publisher. The UK, Germany and Poland, together with the Nordics, are very important markets in our global strategy for magazines and will have a key role to play in the years ahead.

“We will continue to invest in excellent content and creative development in order to deliver high-quality magazines for young readers.”

The books publishing business in the UK, Poland and Schneiderbuch in Germany has been sold to HarperCollins, which took over the business from May 1.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CallyBeatonB&LLAs500x500
 
With just one week remaining until the Brand & Lifestyle Licensing Awards 2024, media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host....
ZaraPlaymobil500x500
 
As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group....
LMGFruit-tella500x500
 
Licensing Matters Global has secured a new deal for Perfetti Van Melle's Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland....
VeraandVille500x500
 
With 15 titles published in less than five years, Vera & Ville has emerged as one of Sweden's most beloved children's book series, with over 200,000 copies sold. ...
SesameStreet500x500
 
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory....
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.